UC Proactive Communications and Outreach
University College Dean's Office
Project Summary
This project focuses on designing a new generation of proactive outreach campaigns that deliver the right support to the right students at the right time. Building on ASU’s segmented care service model, each campaign will be thoughtfully tailored to meet varying levels of student need—ensuring that every learner receives appropriate, timely, and effective support. By aligning services with individual circumstances, this approach enhances student success through targeted communication, increased engagement, and personalized pathways to resources.
Project Manager
Laura Gonzales-Macias
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Project Goals
Deliver Timely, Personalized Support to Students
Create segmented outreach campaigns that anticipate student needs and offer the right support at critical points in their academic journey.Enhance Engagement with University Resources
Increase student awareness and use of academic, wellness, and financial services through proactive, relevant messaging.Reduce Barriers to Student Success
Identify and address challenges early by providing targeted interventions based on student profiles, behaviors, or risk indicators.Promote Inclusion Through Differentiated Support
Ensure that outreach efforts are inclusive and tailored to meet the diverse needs of underrepresented, first-generation, and high-need student populations.Strengthen the Segmented Care Service Model
Expand and refine ASU’s approach to personalized care by developing a scalable communication infrastructure rooted in data-informed segmentation.Improve Student Retention and Well-being
Foster stronger academic persistence, emotional wellness, and satisfaction by proactively connecting students with timely, appropriate support.Establish Continuous Feedback and Iteration Loops
Monitor engagement, outcomes, and feedback from each campaign to continually improve effectiveness and student responsiveness.